Sunset Boulevard is a lucrative place to work for the Black Baron| a pimp with a distinctive red and yellow Rolls Royce and plenty of girls on his books. He don't take no mess from his girls| his madam or his competitors and viciously defends his patch. First| he clobbers the Mob who attempt to move in on his patch. Second| he tracks down one of his girls who runs off with a suitcase full of his cash. Third| he disposes of two policemen. But by now he knows his pimping days are numbered| so after a final explosive gun battle he switches to being his alter ego| mild-mannered businessman Ron who lives out in the leafy suburbs with an unsuspecting wife and family.